Content Marketing Consultant and a published author.
You’re posting regularly. You’re spending on ads. You’ve got a website, an Instagram, maybe even a WhatsApp broadcast going out every week.
But the enquiries aren’t coming. The phone isn’t ringing the way it should. And somewhere in the back of your mind you’re wondering — is any of this actually working?
It’s not a content problem. It’s a strategy problem. And it’s costing you customers every single day.
I’m Kunal Gajbhiye — better known as KYG — bestselling author of Sensible Idiots, Silly Humans, and The Goal Getter, certified content marketer, content strategist, and copywriter, and founder of KYG Expert Consultancy LLP.
Before I became a consultant I was a business owner. I built and ran businesses, made every content and marketing mistake possible, and learned — the expensive way — what actually makes content convert.
I didn’t just study this. I lived it. Then validated it with certifications in content strategy, content marketing, and copywriting.
Today I work with business owners across India to do one thing — make their content bring them customers.
I audit everything going out across your website, emails, WhatsApp, and social media. I find the gaps. I build the strategy. I make sure every word your business puts out is working towards one goal — growing your revenue.
Because content that doesn’t convert isn’t content. It’s noise.
Businesses I’ve Worked With
From education and manufacturing to healthcare, retail, and professional services — I’ve helped businesses across industries fix their content and turn it into a growth engine.
Some of my recent work:
MKH Sancheti Public School -A school serving kindergarten, primary, secondary, and junior college students — but their website was speaking to none of them clearly. I rewrote the entire website so each audience felt the school was talking directly to them. The result — parents landing on the website now immediately find what they’re looking for, and the school went from invisible online to ranking on the first page in Nagpur.
On Instagram, I replaced scattered, random posting with a content strategy built around one goal — attracting and engaging the parents and students who matter most to them. Views grew and content finally started reaching the right people.
Modern School Nagpur Their website existed but wasn’t speaking to anyone — not parents, not students, not the community they serve. I rewrote the entire website with clear, audience-focused messaging that resonated with every segment they needed to reach. The result — they went from invisible online to ranking on the first page.
On Instagram, random posts were replaced with a structured content strategy built around what parents and students actually want to see. Views and engagement improved consistently as a result.
MKH Sancheti School & Junior College Their website had been live for five years — but invisible to anyone searching for them online. I identified the issue, got it resolved, and rewrote the entire website with clear messaging and the right keywords. Today it ranks on the first page for state board schools in Nagpur and speaks clearly to every audience that matters — parents, students, and the community.
Nelco Industries A hardware manufacturer with a strong product but weak content presence — their Instagram wasn't reflecting the quality of what they built, and their website wasn't converting visitors into enquiries. I identified the gaps, built a content strategy around their core audiences, and now review and direct everything that goes out before it's published. Their content finally looks and sounds like the serious business they are.
Career Launcher Nagpur When I took over the Career Launcher franchise in Nagpur in 2018, it was one among many. By the time I stepped away in 2023, it had grown into one of the most successful franchises in Central India. The engine behind that growth — a dedicated content and communication strategy that spoke directly to students and parents at every stage of their decision making journey across three products — CAT, CLAT, and IPM.
ICE GATE Amravati They were up against an established market leader with deeper pockets and longer presence. Within six months of building and executing a focused content strategy — one that spoke more clearly and more directly to their target audience — they overtook the market leader in their category.
Swastik Jain — Business Coach A business coach with genuine expertise but scattered content presence across Instagram and LinkedIn. I built a content strategy around three clear pillars and created content that positioned him as the go-to coach for Indian SMB owners. His content now speaks with one clear, consistent voice across both platforms.
Nanos Buildcon A real estate brand that needed to make an impression in seconds. I wrote hoarding copy that distilled their entire brand promise into a few words — designed to stop attention and stay in memory long after someone passes by.
Parera Cafe Launching a new product is only as good as the story you tell around it. When Parera Cafe launched their Zero Proof product line, I built the entire content strategy for the launch — conceptualising and scripting reels and all launch communication so the product entered the market with a clear identity and an audience ready to receive it.
Dhruv Diagnostics A NABL accredited diagnostic chain with a credibility problem they didn't know they had. I conducted a detailed content audit across their entire website — identifying copy errors, inconsistent messaging, and communication gaps that were quietly undermining patient trust before anyone even walked through their door.
Shah Furniture A furniture brand with decades of craftsmanship behind them but a brochure that didn’t do justice to any of it. I rewrote their brand brochure from the ground up — shifting from generic product descriptions to a document that builds trust, showcases expertise, and gives the sales conversation a head start before it even begins.
KYG — Author Brand & Newsletter Most authors wait for a publisher to find them. I built my own audience from scratch.
Through structured email marketing, a dedicated reader newsletter, and a content strategy built entirely around storytelling — I grew the KYG author brand into a platform with a loyal reader base across India and the United States.
My books — Sensible Idiots, Silly Humans, and The Goal Getter — reached bestseller status not just because of the writing. But because of the strategy behind how they were positioned, launched, and marketed.
Including and beyond these — I have worked with many other businesses across content strategy, website copy, email copy, whatsapp marketing , product launches, and brand communication.
What Clients Say
“Kunal has a strong understanding of how businesses can use content strategically to attract and convert customers. What stood out was his focus on communication clarity, positioning, and audience-focused messaging — rather than just writing content. His ideas are practical, well-structured, and backed by strong storytelling skills as a bestselling author.”
— Amit Yenurkar, Director, Sancheti Group of Institutions
“Kunal brings a rare combination of business understanding and storytelling ability. His approach to content strategy is not just about creating content — but about communicating a brand’s strengths in a way customers actually connect with. His experience as a bestselling author is clearly visible in the way he understands audience psychology and messaging.”
— Devendra Sugandh, CEO & Founder, Nelco Industries
Working with Kunal improved our overall business communication online. His understanding of content strategy, content marketing, and copywriting helped us present our business in a much clearer and more professional way. What stood out was his ability to understand the audience and communicate the right message effectively.”
— Jaydeo Kamadi, Founder, J.K. Industries
“If visibility creates opportunities, then Kunal helps businesses stay visible. Their content marketing strategies help brands remain relevant, build trust, and attract the right clients consistently.”
- Advocate Meet Thakkar
Partner, Meet Thakkar and Associates
“Kunal has a brilliant understanding of "What should be said" as a brand. We often misunderstand our domain expertise to be communication expertise. But kunal brings a fresh perspective and knows the power of words and positioning. He has helped me position my brand and changed the customer perspective for the better.
- Hrishikesh Ambulkar
Managing Partner, Amit Associates
Visit the Services page. to see the scope of my work.
